Auxilic

About Us

Our passion is to help businesses expand into new markets, build their brands, and go-to-market smarter and more efficiently.  Our goal is to make small companies' sell and market big!

 

Think of our California based team as the “wind in your sales” (no, that’s not a misspelling) as we tackle each engagement with the mission of helping you find new markets and new customers while at the same time transforming the perception of marketing away from being just a cost center to a tangible and predictable brand-value and revenue driver.  

 

Stuck in the rut of random acts of marketing or unproductive sales efforts? - - that’s simply not our thing. We'll quickly turn mere mortals into marketing superheroes and sales accelerators.


Our unique value lies in our ability to combine years of working across borders, in the trenches on sales calls, in laboratories, manufacturing facilities, and board rooms, with clever and modern sales and marketing techniques chosen to drive that metric that stakeholders value most.   Hint, that "most important metric" begins with an R.

Auxilic

Ralf Labeda

My passion focuses on customer experience and driving results and revenue through the intersection of modern digital marketing strategies and leveraging open-source-based and leading-edge web-technologies.


My background is  25 years in senior sales and marketing leadership roles in high-growth companies like Liferay, Ciena, Netgear, op5, Cisco Systems and Linksys. Iam based in Uppsala, Sweden.

Auxilic

Our Engagements

Our engagements start always with a dialogue that results in a joint vision of what success looks like to you. 

 

  • What are your aspirational value proposition to customers, partners, investors, and/or employees?

  • What is your team's shared view of success?

  • How can you drive effective collaboration throughout your organization to expand into new markets either domestically or internationally.

Based on those insights and a joint vision of what success looks like we form a plan and start to execute.