Vendor Channel Marketing

A successful channel effectively works as an extension of your own business.  Be it sales, marketing, or support, and a well-oiled channel can be a means of acceleration and scale, helping you reach new markets or touch more potential clients than possible in a direct-only model.  

But working with a channel is not for the faint of heart nor for those not willing to invest the time nor wise investment strategy to train, enable, and incentivize their partner base.   Auxilic can help by working directly with your channel to optimize channel marketing spend for improved enablement, demand generation, and measurable ROI.  

Many resellers lack marketing expertise to spend MDF wisely. Few vendors have enough firepower to cover and manage all their partners; using channel experts like Auxilic, who have been working to, through, and with channel partners for many decades, is the winning formula. Enable data-driven decision making through improved planning, building, execution, and analytics.

What We Deliver

  • Channel marketing consultation
  • Fixed-term channel marketing assistance
  • Partner enablement and education
  • MDF optimization
  • One-on-one work with channel partners

How You Benefit

  • Maximized channel organization and execution from industry experts
  • Low-risk, high-gain execution of key initiative(s)
  • SWAT team to focus channel and execute a plan
  • Get the most from your marketing spend
  • Better planning, execution, and ROI